Kinnarps/visual concept 2017

The recently launched new visual concept for Swedish office furniture giant Kinnarps is one of many successful partnerships between Jonas Lindström and other creatives. On this project Jonas worked with creative director Johan Ronnestam ( ) to create a new visual concept for photography. The concept was brightly lit scenographic settings for each collection that would evoke the feeling of materiality, color and strong sunlight aimed at all the brand’s platforms.