Jonas Lindström Studio was commissioned to create the full visual concept for the launch of Superdupertube – including art direction, styling, scenography, photography, and film.
Superdupertube is a bold, sculptural pendant luminaire designed for interior spaces. Developed as a contemporary evolution of the classic Supertube from the 1970s, it reflects a deep commitment to sustainability and material innovation. Together with Snøhetta, every aspect of the product – from design to manufacturing – has been refined to minimize environmental impact and support a circular economy.
With its clean lines and soft, diffused light, Superdupertube brings both character and calm to architectural environments. Guided by the creative direction of Jonas Lindström, we sought to amplify its proportions and tactile presence – placing it in styled scenes that balance precision with playfulness.